Privacy Policy

First Response Wear ("we", "us", or "our") provides custom branded apparel store services to police, fire, EMS, tactical, and responder organizations. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information we collect

When you submit a store request, contact us, or place an order, we collect the information you provide — such as your name, role, email, phone, organization, location, and order details. When you visit the site, we automatically collect basic technical data (IP address, browser, device) and may use cookies or similar technologies.

How we use information

We use information to set up and operate department stores, fulfill orders, communicate with you, improve the service, prevent abuse, and comply with legal obligations. We use Google reCAPTCHA on certain forms to protect against spam and abuse, which is subject to Google's Privacy Policy and Terms of Service.

How we share information

We share information with service providers who help us run the business — including hosting, payment processing, print and fulfillment partners, email delivery, and analytics. We do not sell personal information. We may disclose information when required by law or to protect rights and safety.

Data retention

We retain information for as long as needed to provide the service, fulfill orders, and meet legal, accounting, or reporting obligations. You may request deletion of your information at any time, subject to records we are required to keep.

Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, and to opt out of certain uses. To exercise these rights, contact us using the details below.

Children's privacy

Our service is not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated through the site.

Contact us

Questions about this policy or your information? Reach out at hello@firstresponsewear.com.